EXPLORING THE SIGNIFICANCE OF INTERCULTURAL COMMUNICATION FOR THE SUCCESS OF THE BELT AND ROAD INITIATIVE (BRI)

This research investigates the pivotal role of intercultural communication in successful implementation Belt and Road Initiative (BRI). Introduced 2013, BRI aims to foster connectivity between Asia, Africa, Europe through land maritime networks, with objective promoting regional integration, augmenting trade, stimulating economic growth. Given its comprehensive nature encompassing infrastructure development across various sectors such as ports, roads, railways, airports, power plants, telecommunication has emerged a critical component for achieving BRI's objectives. By fostering political trust, eradicating prejudice, overcoming barriers, assumed significant importance within framework. China, driving force behind BRI, recognized value cultural exchange mutual understanding evident establishment centers institutes, including Confucius Institutes, participating countries. These institutes facilitate language classes, events, other activities aimed at nuanced Chinese culture. explore challenges opportunities associated context proposes effective strategies managing them. Employing an extensive literature review qualitative methods, this study gathers data offers insights into best practices. The findings underscore crucial played by facilitating ambitious Initiative.